Heroes in Waiting logo design for an Oklahoma anti-bullying nonprofit

Heroes in Waiting:
Complete Brand Identity for an Oklahoma Anti-Bullying Nonprofit

The Challenge

Heroes in Waiting is an Oklahoma nonprofit built to fight the bullying epidemic in schools and communities. Its founders came to me needing more than a logo — they needed a complete, credible brand that could stand up in front of school administrators, donors, and students on day one. As a newly launched organization, first impressions were everything. I built the entire visual identity and marketing system from the ground up, working directly with their team through every decision.
 

The organization delivers free anti-bullying curriculum for youth alongside live assembly events originally led by Malcolm Tubbs, the Oklahoma City Thunder’s half-time hype man. My job was to give that mission a look and voice worthy of the work.

What I Delivered

Working one-on-one with the Heroes in Waiting team, I designed and produced a full brand and marketing system:

  • Logo design and brand identity
  • Brand guidelines and logo usage standards
  • Responsive WordPress website design and development
  • Email marketing templates and campaigns
  • Trade show and event booth design
  • Print collateral, brochures, and curriculum design
  • Social media graphics and banners
Heroes in Waiting business card design with nonprofit brand identity
Responsive Heroes in Waiting website design adapting to a mobile laptop
Print brochure design for Heroes in Waiting anti-bullying nonprofit
Responsive Heroes in Waiting website design adapting to a mobile phone
Print brochure design for Heroes in Waiting anti-bullying nonprofit

Building a Brand That Earns Trust

For a nonprofit asking schools to open their doors and donors to open their wallets, credibility is the whole game. I developed a logo and identity system that reads clearly at any size — from a business card to a trade show banner — and documented it in a usage chart, so the brand stays consistent no matter who applies it. Every piece, from the assembly banners to the curriculum covers, was designed to feel like it came from a single, confident, established organization.
 

WordPress Website Built to Convert

I designed and built the Heroes in Waiting website on WordPress, structured around the brand system and optimized for the two things the organization needed most: program sign-ups and donations. The responsive design adapts cleanly from desktop to phone, with dedicated pages for the curriculum, bullying statistics, partners, and a streamlined donation flow.
Heroes in Waiting nonprofit website landing page design
Responsive Heroes in Waiting website
Bullying statistics page design for Heroes in Waiting website
Heroes in Waiting online donation page design
Heroes in Waiting nonprofit partners page design
Trade show and event banner design for Heroes in Waiting

One Designer, Every Touchpoint

Because I handled the logo, website, print, email, and event materials myself, everything stayed cohesive — no handoffs, no drift between vendors, no piece that felt off-brand. That consistency is what made a brand-new nonprofit look established from launch, and it’s what I bring to every organization I work with.
 

Full-Service Nonprofit Branding and Website Design

Planning a brand or website for your nonprofit? I offer reduced rates for nonprofit organizations and work with you directly from first sketch to launch. Let’s talk about your project.

Heroes in Waiting logo usage guidelines and brand standards chart

Need a brand built on strategy?

Great nonprofit marketing starts with a clear brand strategy — knowing who you’re for, what you stand for, and how to look unmistakably like yourself in a competitive market. That’s where I start every project. One designer, from strategy through launch. Honest scope, no pressure.

Start a Project | Call 405-550-9176

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