Johnson Pools:

Complete Rebrand & Website Design for an Oklahoma City Pool Company

The Challenge: A Pool Company Rebrand

Johnson Pools is a well-established, well-regarded pool servicing company in Nichols Hills — but its visual identity no longer matched that reputation. The aim was to carry out a full rebranding, involving a new logo and an entire set of supporting materials that would finally match the quality of service that their customers were already aware of.

The Approach

I started with the foundation — a new logo built as an adaptive, responsive system rather than a single fixed mark. Wide, square, and small formats, in full-color and single-color versions, so the brand stays sharp everywhere it lands: a truck door, an embroidered shirt, a phone screen, a letterhead.

Phase II carried that identity across every customer touchpoint: a responsive WordPress website, vehicle wraps for the service fleet, uniforms, door hangers, letterhead, brochures, and social media graphics. One consistent system, applied end to end — so the truck in the driveway and the site on the phone read as the same company.