First Maintenance:
Rebrand, Website & Logo for a Statewide Oklahoma Company

The Challenge

First Maintenance has delivered superior commercial facility services across Oklahoma since 1984 — but their website and brand no longer reflected the caliber of the company behind them. For a business trusted by nearly every major property management company in the region, that gap mattered. The goal was a full rebrand: a new identity, coordinated collateral, and a modern website that finally matched their reputation.

The Approach

Logo & Identity. I started with the logo, and as I do with every logo package, I presented three distinct concepts to choose from. Each one took a genuinely different creative direction rather than being a variation on a single idea — the goal is to give a client real strategic options to react to, not three versions of the same mark in different colors. Seeing separate approaches side by side is often what clarifies what a business actually wants its brand to say. From those explorations, I refined the chosen direction into a final mark that reads as established and professional — a fit for a company operating at First Maintenance’s scale.

Responsive WordPress website design for First Maintenance

LOGO EXPLORATIONS

Logo design option 2
Logo design option 3
Logo design option 1
First Maintenance business card design with new brand identity
Presentation folder design for First Maintenance
First Maintenance rebrand ad campaign to introduce new design
The final chosen mark was the clever option of a body in motion that appeared to represent the letter “F,” as seen above in the middle option. Next came the rest of the brand buildout.
 
Collateral System. With the logo locked, I built out a coordinated suite: business cards, brochures, presentation folders, and social media graphics, all pulling from one consistent visual system.
 
Website. The final phase was a responsive WordPress site, optimized across mobile, tablet, and desktop, with an SEO foundation and custom forms, built for elegance and function—a site that markets the business and makes it easy for prospects to get in touch.
 
Handoff. After launch, I walked the marketing manager through managing the content in WordPress so that they could make edits confidently without depending on a developer for every change.
 

Services provided: Logo Design • Branding • Print & Collateral • Website Design • WordPress CMS • Printing Management • Custom Forms • Illustration • UI/UX • Website Hosting

 

About First Maintenance

First Maintenance has been owned and operated by Oklahoma’s Lewis family since 1984, when Robert Lewis purchased the company; today his brother Christopher Lewis serves as president. The team cleans, maintains, and cares for more than 7 million square feet of commercial office, research, medical, educational, and government facilities across the state — trusted by nearly all of the region’s major property management companies.

 

The Result

First Maintenance launched a modern, cohesive brand — logo, collateral, and a mobile-ready WordPress website — that finally stands shoulder to shoulder with the quality of service they’ve delivered for four decades. The new site looks sharper, works better, and gives the team direct control over their own content going forward.  Visit the live website →



Brand no longer matching the business you’ve built?

If your business has outgrown its look, let’s talk about bringing it up to where your reputation already is. Honest scope, no pressure.

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