Communication Federal Credit Union:
25+ Years of Financial Marketing Design

A Partnership That Started in 1997

Some client relationships are measured in projects. This one is measured in decades. I’ve designed for Communication Federal Credit Union since 1997 — through leadership changes, market shifts, and a period of extraordinary growth for the institution. Over that span, I’ve produced brochures, posters, direct mail, annual reports, newsletters, and campaign after campaign, all held to one consistent standard and one consistent brand. A partnership this long isn’t an accident. It’s what happens when design reliably does its job, year after year, and a client knows exactly who’s accountable for the work.

Design That Supported Real Growth

Marketing design in financial services isn’t decoration — it’s how a credit union communicates trust, explains products, and brings in members. Over the course of this partnership, CFCU crossed milestones that put it in rare company: $1 billion in assets in 2015, and more than $2 billion by 2023 — a mark reached by fewer than 2% of credit unions in the country. I don’t claim credit for that growth; the credit union earned it. But being the design partner behind the campaigns and member communications through that entire climb is exactly the kind of long-term, results-adjacent work I’m proud of. Design that’s in the room when an institution grows like that has to be dependable, on-brand, and effective — every single time.

What I’ve Delivered Over the Years

Graphic Design — Eye-catching visuals built to communicate clearly and get noticed in a crowded financial marketplace.

Consistent Branding — Cohesive design across every piece that reinforces trust and strengthens member recognition — critical in an industry built on credibility.

Custom Imagery — Bespoke graphics and image composition created to fit the brand exactly, rather than relying on generic stock.

Print Design — Brochures, posters, newsletters, annual reports, presentation folders, and mail campaigns, all print-ready and coordinated through production.

Campaign Work That Performed

Some of the most visible work has been CFCU’s checking account and member acquisition campaigns — multi-piece efforts designed to move together across channels:

Brochures that pair clear product information with striking design
Posters built to draw attention in-branch and out in the community
Direct mail postcards engineered to drive engagement and new-member acquisition
Newsletters that keep members connected and informed

Each campaign was designed as a coordinated system, so a member who saw a poster in the branch recognized the same look in the mailer that arrived at home.

Recognized With a Gold ADDY

The newsletter work earned a Gold ADDY Award — the American Advertising Awards’ top honor — for design excellence. It’s recognition I’m proud of, but what matters more is what the award represented: a member communication that was both beautiful and effective, built to connect with CFCU’s audience genuinely. That’s the standard I bring to financial marketing design across the board.

Client Perspective

“I have worked with Chad on countless projects over the past 10 years. Chad researches projects and always invests much time, effort and thought in creative projects. He always makes sure the pieces he produces meet our needs and is very open to input and direction. He takes the time to thoroughly understand a project before he begins to ensure he gets it right the first time.”

— Stephen Lark, CEO, Communication Federal Credit Union

What This Project Shows

Financial institutions need a design partner who understands the industry — the trust it’s built on, the regulatory realities, the member relationships behind every piece. I’ve spent more than 25 years doing exactly that work for CFCU, developing a deep understanding of what financial marketing has to accomplish and how to make it perform. If your bank or credit union needs marketing design that looks the part and delivers, that’s the experience I bring.

Need a design partner who knows financial services?

Whether it’s a single campaign or an ongoing marketing relationship, I’d like to hear what you’re working toward. Honest scope, no pressure.

Start a Project | Call 405-550-9176

Banking & Financial Services | Print & Marketing Design | Branding Strategy | Portfolio

Communication Federal Credit Union: 25+ Years of Financial Marketing Design