QUIK-LOCK: Brand Development
Quik-Lock is a Ladder Restraint System that can be found on some of the largest commercial truck fleets in the nation. These state of the art locking systems are manufactured, designed and patented right here in Oklahoma City without the importation of materials from China like most of their competitors. Already outperforming their rivals for over a decade through superior product design, the owners had a strong desire to visually accelerate their branding effort as well. The new logo system was developed in correlation as seen here below.
A complete brand identity was created through icon illustration, custom typography and complete logo design that would allow for adaptive placements onto packaging, vehicles, social media avatars and any other placements with restraints to proportional spacing. A visual branding system was also composed to complete this brand rebuild including typography selections, visual treatments and supporting color palettes.
• GRAPHIC DESIGN
• ILLUSTRATION/ICON DEVELOPMENT
Adaptive & Responsive Logo System
EARLY ICON EXPLORATION
FINAL ICON DESIGN