Johnson Pools, is a well-established business located in Nichol’s Hills. They were seeking to build a completely new visual identity system. That initial rebranding effort included a new logo design surrounded by a system of visual components. The objective was simple, to complete a visual brand reflecting the superior service they are well-known to provide. Phase II began through website development including a handful of other projects such as vehicle wraps, uniforms, brochures and social media components.