Global Strategy Visual Identity

Global Strategy LOGO, BRANDING, GRAPHIC DESIGN

PROJECT SUMMARY

Church of God made a change in the title of their missions ministry to Global Strategy in 2015. With that change a new visual appeal was to be implemented to modernize the visual aspects of that ministry. Below is a select glimpse of those key factors that emerged to re-imagine this global brand.

CREATIVE BRIEF

Why we are creating this brand:

To establish a new identity as the strategic missions partner for Church of God congregations.

The single most persuasive idea we can convey is:

That we are strategic. That we are viable partners. That we add value. That our capabilities meet the missions needs of their congregations.

Creative guidelines:

Graphics and messaging should convey strategy, comprehensive vision, global reach, partnership, interdependency. Contemporary design that is looking toward the future, not the past. We don’t mind pushing the envelope if it makes sense.

SERVICES PROVIDED

Chad Rogez Design developed a visual brand identity to convey a more global, connected and harmonious brand experience in relationship to the Church of God brand. The brand leverages visual simplicity for clear messaging in it’s own solidarity while offering a hint of the primary Church of God relationship via secondary visual language like icons and color.