
First Maintenance: A Complete Rebranding Success Story
PROJECT SUMMARY
Since 1984, First Maintenance has been serving businesses in Oklahoma with superior service. However, their pre-existing website did not reflect this level of excellence and needed an update to improve their web presence.
The first step was a complete rebranding process that included a new logo design. Once the logo was finalized, a new suite of collateral was created, such as business cards, brochures, folders, and social media graphics.
The final phase of the rebranding process involved constructing a website design that would be optimized for all devices – mobile phones, iPads, and desktop computers. Following the website’s construction, the leading Oklahoma business owner received customer orientation to make their own edits using WordPress CMS.
Thanks to this comprehensive rebranding effort, First Maintenance now holds a dominant spot on the world wide web and shines compared to its competitors.
SERVICES PROVIDED
• LOGO DESIGN
• BRANDING
• GRAPHIC DESIGN
• WEBSITE DESIGN
• WORDPRESS CMS
• PRINTING MANAGEMENT
• CUSTOM WEBSITE FORMS
• ILLUSTRATION
• ONLINE BUSINESS STRATEGY
• WEBSITE HOSTING
• UI/UX DESIGN
• BRANDING
• GRAPHIC DESIGN
• WEBSITE DESIGN
• WORDPRESS CMS
• PRINTING MANAGEMENT
• CUSTOM WEBSITE FORMS
• ILLUSTRATION
• ONLINE BUSINESS STRATEGY
• WEBSITE HOSTING
• UI/UX DESIGN
EARLY LOGO EXPLORATIONS



A Revamped Website Design that Boosts User Engagement and Conversions
The website launch
A website redesign can be a daunting task, but it can also be incredibly rewarding and beneficial. Such was the case for First Maintenance – the old website was simply no longer cutting it and there was a certain need to upgrade. Extensive research was followed by responsive design for WordPress in a user-friendly environment, with optimization for SEO. Our aim was to create an elegant design that would best help market this business and attract customers. After countless hours of hard work, we finally launched the new updated website and everybody was pleased with the results – we achieved a much more modern look, while also improving functionality. Ultimately, the redesign was an incredible success!
About the Company
First Maintenance has been under the ownership and operation of the Lewis family from Oklahoma since 1984. Robert Lewis purchased the company back then, and today his younger brother Christopher Lewis serves as its president with pride. Every day, the team at First Maintenance works tirelessly to clean, maintain, and care for over 7 million square feet of commercial office, research, medical, educational, and government facilities throughout the state. They take great pride in serving businesses in Oklahoma and are honored that their top-notch services are trusted by nearly all major property management companies in the region.