Everybody Matters
LOGO, BRANDING, GRAPHIC DESIGN
BRAND
Every Body.
We serve everybody by serving every body. Following Christ’s example, we meet humanity’s felt needs first, and use that service as a conduit for sharing love and hope to the least of these.
Ruin Your Heart.
To practice real compassion and truly give, we have to risk ruination. We have to crank down the iron drawbridge of our hearts and practice a radical vulnerability the world rages against.
TACTICS
Why we are creating this brand:
To break down hearts, to steer us back to why we got into this business, to compel us toward self-realization through service.
Who we are talking to:
Medical professionals who chose a career at the core of which is the care of people. They now work in a field that is not what they signed up for, but they still harbor a battered-down desire to treat each patient as a person who really matters. We offer them an opportunity to dust off that desire and act it out.
The single most persuasive idea we can convey is:
If we really believe that everybody matters, it’s up to me to make sure they know that they do.
CREATIVE GUIDELINES
Logo and graphics should be true to the brand personality of Every Body and Ruin Your Heart. They should suggest “medical” without being sterile or academic or regulatory. They should scream hands-on and hearts open.
Language and tone should embody hope and relief of suffering — both for those serving and those being served. It should also present real, tangible, believable opportunity for making a difference.
DISCPLINES
LOGO • BRANDING • GRAPHIC DESIGN
EARLY EXPLORATIONS
EVERYBODY MATTERS COLOR PALETTE
TYPOGRAPHY
