The owners of Deep Branch were seeking to create a new line of wines. They were open to naming suggestions with one request that it would allow them to market their product well to gaming casino’s. An afternoon of product testing led to a name that I felt very compelled to build upon graphically. Blind Luck was a name that I felt could be illustrated through some fine-tuned imagery found upon a face card. It was a hunch that landed well with the client and the public too. Since the launch of this new product line Deep Branch Winery has been able to expand their regional sales in Oklahoma and beyond.
Branding • Graphic Design • Name Generation • Marketing • Illustration