Who are you? How does anyone know? Your brand is the face you show to the world, consistently, at every point they encounter your business. A logo that people can connect with is just a start. The foundation of your brand is your unique self, and it’s built with a visual system of components — like color, consistency, typography, and more — that work in tandem to tell your authentic story and separate you from the crowd.
When developing a logo, I first take the time to get to know the market and what the competition is doing. Upon final phases of the discovery process and brainstorming. Creative conception takes place. Each and every logo I produce will be an original work of functional artwork. I create and present four to eight logo variations—depending on cost structure. My goal is always to provide so many good options, it’s tough for you to choose just one.
The art of modern graphic design is rooted in printed goods. Even in today’s digital age, there’s still something very special about holding a beautifully foiled invitation in your hand, or flipping through a stunning brochure at your leisure. Whether it be a billboard, a business card, or a breathtaking system of collateral materials, creative print design plays a critical role in your advertising strategy. Let me create a piece that will work harder for you than you ever thought possible.
A brilliant website is a well-refined mixture of art and function. When that mixture works, it drives traffic, revenues, and brand loyalty, and customers connect with you like never before. I believe that your website should be as fully functional and as impactful on your desktop as it is on your smartphone or tablet, and I build that responsiveness into every website I develop.
Today’s marketing efforts no longer rely solely on a simple set of rules in which every other agency follows. Digital is the new domain. This new frontier has made it easier than ever for a business to take its place in their prospective market. Smartphones and social media have opened the doors to capture the attention of any given audience in a multitude of clever ways. It is vital for a business marketing plan to include email marketing, SEO, social media, website development and a strategic use of all mediums. Yet not to rule out traditional methods such as printed brochures, mail campaigns, billboards or trade show marketing.
Positioning a brand not to miss an open door is a creative endeavor that should involve business solutions that do not miss the mark. That distinctive creativity is what separates Chad Rogez Design from other firms.
KIND WORDS FROM A FEW HAPPY CLIENTS
So just how do you pronounce that name?